重点词汇：
　1. be characteristic of ：
为…所特有， 是… 的特点
Simple language and clear style are characteristic of his writing.
简洁的语言和明晰的风格是他写作的特点。

　2. no more than ：
仅仅
Don't be too hard on him , he is no more than a child.
不要对他太苛刻，他只不过是个孩子。
He is no more than a singer .
他只不过是个歌手。

　3. identify … with ：
把… 和… 等同起来
He identifies her happiness with his own .
他认为她的幸福就是自己的幸福。

　4. as well as：
除… 之外（也），和，以及
He speaks Spanish as well as English
他不但会讲英语，也会讲西班牙语。
His children as well as his wife were invited to the party.
不但他太太，连他的孩子都被邀请参加了那次聚会。
The book tells about Lu Xun's works, and his life as well.
这本书讲述鲁迅的著作和他的生活。

　5. put up with:
忍受，容忍
I can't put up with the loud noise there.
我忍受不了那里巨大的噪音。
辨析：
come up with
提出，想出
They have come up with a good idea.
他们已经想出了一个好主意。

重点句子：
　1. Advertising is only part of the total sales effort, but it is the part that attracts the most attention.
广告仅是整个促销活动的一部分，但却是最引人注目的一部分。

　2. The simplest kind of advertising is the classified ad.
最简单的广告是分类广告。

　3. The use of bright colors, attractive pictures, and short messages is all characteristic of magazine ads.
明亮的色彩、幼人的图画和简短广告语的采用是杂志广告的特色。

　4. If you want the entertainment , you have to put up with the advertising.
如果你需要这种娱乐，就不得不容忍广告。

　5. In most large companies management is directly involved in planning the advertising.
在许多大公司里管理部门直接参与广告策划。